December 2014 Article Archives
Director of Professional Awareness Hits the Ground Flying
First, let me thank the Board of Directors for the opportunity to serve AAA in the position of Director of Professional Awareness. I have hit the ground….flying. First to Charleston for the PCPS Executive Committee meeting and then to Chicago for my first AAA Board meeting. I have spent these first couple of meetings getting the lay of the land and trying to determine exactly what the Director of Professional Awareness should be doing.
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Avoiding Common Pitfalls In Your Winter Wonderland
Snow, wind, ice, frigid temperatures – brrrrrrr. Last year, the winter season in the United States was harsh. In fact, there were 26 large storms named by the media. Winter is upon us once again and we appear to be in for another rather brutal season; now is our chance to look back and glean lessons learned from previous years. Remember Winter Storm Atlas? Well, unless you live in Beulah, WY or Spearfish, SD you probably didn’t pay ...
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Comeback of Dual Phones?
Over the past few months, I have increasingly noticed people carrying two mobile phones. Many of us remember a decade ago when some people would carry a firm issued Blackberry phone for “business” and a second cellular phone to make “personal” calls. With the adoption of smartphones, the two functions merged, where the majority of users today conduct both business and personal activities on a single mobile device ...
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Chapter Chatter Holiday Edition
Happy Holidays to you all! It is definitely a busy time of year with a lot of hustle and bustle, especially for practice managers! Remember that your AAA Chapters are here to support you. If you aren’t in a Chapter area – there are Chapters willing to adopt. So don’t be shy and take advantage of the additional sharing and networking. In January we are going to have our first monthly “Chapter ...
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How to be Social on Social Media: CPA Edition
In a society where Tweets and Facebook posts can easily generate more interest than an article in your newsletter, the days of traditional networking and marketing are gone. I was recently reminded of the power of social media while at an industry specific user conference. You see, the conference organizers had developed a mobile app and held a competition focused around social media engagement, and I – of course – made it my mission ...
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