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What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.

No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.

No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.

A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.

Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free.

PCPS members are able to register at the CPAFMA member rate.

Building a Better Marketing Budget: How Much to Spend and What to Spend it On - MAPCast

Date: Wednesday, May 15, 2019
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Lee Frederiksen Ph.D, Hinge Marketing
Objective: 1. Learn how high-growth and average-growth accounting firms budget marketing expenses
2. Learn which marketing techniques are more effective for accounting firms
3. Benchmark you firm's marketing budget against high-growth and average-growth firms
Field of Study: Communication & Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
By leveraging original research on how accounting firms budget for marketing, presenter Lee Frederiksen Ph.D. will uncover insights help webinar attendees benchmark their marketing budgets against high-growth and average-growth firms and provide guidance on building an effective marketing budget.

Presenter Bio(s)
Lee Frederiksen is an award-winning marketer, Visible Expert®, and renowned business strategist
who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a
marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology
and his entrepreneurial experience as CEO of three successful firms to help clients achieve high
growth and profitability. Lee’s breakthrough research on marketing and business growth has made him a recognized name in the marketing industry, and he has been quoted in a number of mainstream publications, including Fortune, The New York Times, USA Today, The Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and professional journals. His research also forms the basis for his 6 highly acclaimed books on the topics of organizational growth, marketing, and business strategy. Lee regularly speaks at business and marketing events around the country, including Business Forums International, the American Marketing Association, the Interactive Marketing Association, and the Association of Accounting Marketing. When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Lee at his home in McLean, Virginia, pursuing his interest in hot rods or watching movies with his wife, Candace.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs


Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.