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What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.



No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.


No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.


A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.

Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free.

PCPS members are able to register at the CPAFMA member rate.

Teaching Firm Economics: Moving Towards Greater Transparency - MAPCast

Date: Tuesday, February 12, 2019
Time: 02:00 PM ET / 01:00 PM CT / 12:00 PM MT / 11:00 AM PT [Prevailing Time]
Presenter(s): William R. Pirolli, CPA/CFF/PFS, CGMA | Partner DiSanto Priest & Co., CPA’s
Objective: This session will address how to share critical information with rising stars who are demanding greater transparency about the Firm
Field of Study: Business Management & Organization
Program Level: Basic
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
This session will address how to share critical information with rising stars who are demanding greater transparency about the Firm. Leadership development begins with transparency. This session will discuss the firm structure, the path to leadership and how this is interwoven with firm economics. From key profit drivers to revenue, expenses and metrics to benchmarking to billing and collections to client/engagement management, this session will explain how a better understanding of the firm’s economics will translate to greater transparency.

Presenter Bio(s)
Bill Pirolli is a partner in the multi-disciplinary accounting and financial services organization, The Bentley Group. Comprised of DiSanto Priest & Co., CPA’s and affiliates Bentley Wealth Management, Bentley Consulting Group, and the Bentley Foundation. The Bentley Group provides leading edge accounting, business advisory, technology, financial planning and wealth management services to a diverse client group. Mr. Pirolli is the former director of Firm Administration for DiSanto Priest & Co. CPA’s.

Bill maintains an active client base and focuses his efforts in the area of Trusted Advisor Services such as estate and succession planning, strategic business planning, financing, litigation support as well as traditional tax, accounting and advisory services.
Bill has a long history of civic, community and professional volunteer activities. He has served on the AICPA MAP Committee, the AICPA Small Firm Advocacy Committee, AICPA Council, the AICPA Nominating committee, the AICPA Relations with the Bar Association Committee, is Past Chair of the Practitioners Planning Committee of the Practitioners/Tech conference and is Past Chair of The AICPA/PCPS Executive Committee, serving that committee for nine years. Bill is also past president of the Rhode Island Society of CPA’s, having served on numerous committees over his 20 years of volunteer service and is past president of the Central Rhode Island Chamber of Commerce. He is appointed to the Board of Directors of the AICPA with a term beginning in October 2015 through May 2019. Bill is a frequent local and national speaker on issues related to the future of the accounting profession and firm practice management. He also provides strategic planning services to accounting and law firms, private businesses and non-profit organizations.

$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.