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What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.



No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.


No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.


A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.

Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free.

BDO Alliance USA and CPAFMA Connection: Is There a Business Developer Hidden in Your Firm? - MAPCast

Date: Thursday, July 26, 2018
Time: 11:00 AM ET / 10:00 AM CT / 09:00 AM MT / 08:00 AM PT [Prevailing Time]
Presenter(s): Art Kuesel, President, Kuesel Consulting
Objective: Join us for this one-hour MAPCast exclusively prepared for dual BDO Alliance USA and CPAFMA members.
Field of Study: Business Management & Organization
Program Level: Basic
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
The path to growth is different at every firm. Some firms have just begun to recognize untapped opportunities for additional growth through business development roles. In this session, join us to learn about the four major types of business developers that could drive growth at your firm. From greater partner participation to untapped young professionals and external hires, firm managers will walk away from this one-hour webinar, Is There a Business Developer Hidden in Your Firm, with a new perspective on where you could find growth in 2018 and beyond.

Presenter Bio(s)
Art Kuesel is the President of Kuesel Consulting and a 20-year veteran of the public accounting profession. Art’s experience comes from a combination of two internal growth roles in a Top 25 and Top 100 public accounting firm and ten years of consulting experience to clients ranging from 10 people to Top 10 firms. In this time he’s developed a unique blend of experience that gives him not only leading industry best practices, but also the practicality that comes with knowing the nuances for implementation of great ideas within firms of all sizes. He consults and speaks at partner retreats, to CPA associations and industry trade organizations such as CPAFMA and AAM on topics such as business development coaching, marketing training, growth planning, business development, and niche development among others. Art has been recognized by his peers as one of public accounting’s Top 100 Most Influential People.

Free for CPAFMA Members / Free for Non-Members / Free for PAFMs

Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.