View Previous MapCasts here

What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 60-minute conference presented over the telephone and over the Internet. You can attend from any location that has telephone and Internet access. You pay just one registration fee for as many participants as you wish at each call/log-in location.

Note that high-speed Internet access is not mandatory – the system works with dial-up but you must have separate connections for the audio and video portions. You may use cell phones for the audio if you have only one connection.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. Conferences typically include a Q&A session; you can ask questions by phone or instant messaging options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

MAPCasts with an HR focus have been approved for one recertification credit hour toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at

What does my registration include?

Your registration includes long-distance charges for the audio portion and log-in to the video presentation. Once logged in, all handouts are downloadable prior to the start of the MAPCast. MAPCasts also include one hour of CPE.



No wasted time. Get right to the heart of the matter in a 60-minute session designed to easily fit into your busy schedule.


No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your desk or conference room.


A telephone and computer are all the equipment you need. Just dial in and log-in to the system. That's it.

Ideal for multiple attendees.

Use a speakerphone and projector and invite as many people as you want to participate - at no extra cost to you.

CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars

College Costs and Savings Strategies - Supporting Employee Families With A Workplace Solution - MAPCast

Date: Wednesday, November 15, 2017
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter(s): Gary D. Serota, Founder, College Save
Objective: Participants will learn about the recent steep increase in college tuition and other expenses, understand the impact of student loan debt on three generations of employees, learn how reducing personal financial stress can improve physical wellness, increase employee productivity and reduce turnover and learn about current solutions available in the workplace to mitigate the impact of rising college costs on employees’ families.
Field of Study: Personnel/HR
Program Level: Basic
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
While a four-year college degree has becoming increasingly important to a student’s long-term financial success, dramatically rising college costs are making a college education more elusive than ever for many families. CPA firms can help clients provide guidance and support for their employees to help them save for college for the students in their families. In this workshop, you will learn about escalating college costs, how your firm can help clients attract and retain top talent and, by decreasing turnover, help clients reduce investments necessary for employee training.

Presenter Bio(s)
Gary Serota is the founder and CEO of CollegeSave, a national membership organization helping families afford college for their children, grandchildren and other students in their extended families. CollegeSave benefits are exclusively available through affinity organizations that provide benefits for their employees, customers, donors, and supporters. Gary is a direct-response marketer and loyalty expert with 35 years experience building cause-focused membership organizations. He has generated tens of millions of dollars of dues and cross-sell revenues for his own businesses and his clients, including a consumer credit advocacy organization which enrolled 1 million members by direct mail, email, direct response TV, print advertising, and free news coverage. He has created unique benefits and marketing programs for the nation's largest membership associations, including the 37-million-member AARP, and served as an early-stage marketing consultant to Destination Rewards, now the largest loyalty platform in the United States. Gary also helped create a unique public relations company that was the first in the nation to provide full-time professional communications assistance for nonprofit clients. He is the co-author of Capitol Jobs, An Insider’s Guide To Finding a Job In Congress, several newspaper opinion articles, and a co-author of Setting Course, the guidebook used by newly elected Members of Congress to organize their congressional offices. He resides in McLean, Virginia with his wife, Dr. Sandra Garcia. He recently made his last tuition payment for his daughter Alison, a recent college graduate.

$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.