Talent Attraction and Retention in Crisis: 6 Strategies to Respond

June 28, 2022 3:00pm - 4:00pm ET
Location Information:
Contact Information:
(937) 222-0030
Cost(s): $25.00 CPAFMA Member / $40.00 Non-Member / $0.00 PAFM

Field of Study: Marketing 
CPE: 1 Credit Hour

In the United States alone, an average of 4 million employees have been leaving their jobs since April of 2021. Today’s unemployment rate is hitting 3.6%. Professional services firms like CPA firms have been hit the hardest, worsening a decade-long talent shortage. What is driving this disruptive and costly trend? How can firms and their management fix the issues it is creating? Lee Frederiksen will share the results of Hinge Research Institute’s latest research insights and explore what is working—and what is not—in today’s talent acquisition, retention, development, and management environment. He will discuss the catalyst for this trend, what research is telling us about this phenomenon, provide examples of how firms are addressing it, and which strategies are most effective and share tips and techniques that you can apply immediately. 

Learning Objectives:

  • Learn about the catalyst for this trend
  • Hear what research is telling us about this phenomenon
  • Receive examples of how firms are addressing it, and which strategies are most effective
  • Explore tips and techniques that you can apply immediately

Lee Frederiksen, Ph.D., Managing Partner, Hinge Marketing 

Lee Frederiksen wears the boots at Hinge, leading the firm’s unprecedented research initiative to understand how high-growth firms approach marketing. “I find it very rewarding to apply a research-based approach to the marketing of professional services firms, a field that had never been approached with the level of rigor I think it required. It’s exciting to be one of the pioneers conducting research in how organizations in this field grow and become more successful.” With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms (yes, once upon a time there were 8). Then he became an entrepreneur and never looked back. Lee has focused his career on helping businesses grow. Building on his experience and a deep interest in human behavior and business strategy he explains that he uses his psychology degree every day! Lee has written and co-authored numerous books based on his research, including The Visible Expert®, Online Marketing for Professional Services, Spiraling Up and Inside the Buyer’s Brain. He also revised the latest edition of Marketing Professional Services. He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur and Advertising Age. As a Visible Expert in the industry, Lee has lectured around the globe on strategy, marketing and organizational management.