The Modern CPA Firm Hiring Playbook: Attract, Interview, and Hire Better Talent

In today’s competitive talent market, CPA firms need a more intentional approach to attracting and securing the right talent. This session will walk through how to position your firm as an employer of choice by strengthening your employee value proposition (EVP), improving candidate experience, and building a more effective and efficient hiring process. We will cover how to engage both active and passive candidates, implement interview best practices, navigate key legal and compliance considerations, and leverage tools like ATS platforms and automation to streamline recruiting and hiring outcomes. Attendees will leave with practical, actionable strategies to elevate their firm’s approach to hiring

Session Objectives:

1. Understand importance of your firm’s employee value proposition (EVP) to better position as an employer of choice
2. Differentiate strategies for engaging active vs. passive candidates in a competitive talent market
3. Design a more efficient and consistent hiring process
4. Learn why to leverage automation tools to improve efficiency, candidate experience, and overall recruiting effectiveness

Area of Focus:
Human Resources

Presenter and Moderator Bios

Presenter: Kayla Schaller-Greenwood, VP Operations, Workforce Solutions

Kayla Schaller-Greenwood is the VP of Operations at Workforce Solutions, an HR consulting and recruiting firm affiliated with MBE CPAs. With over a decade of HR experience, she specializes in building practical, compliance-focused HR infrastructure for small to mid-sized organizations, particularly within accounting and professional services. Kayla works closely with CPA firms on recruiting strategy, HR operations, and talent development, and regularly speaks on HR trends impacting the profession.