Aligning People Strategies with Firm Goals: A Path to Enhanced Performance
Description
In this session, Amanda Duff, SPHR, SHRM-CP, will delve into the critical intersection of people strategies and business objectives. Drawing from her extensive experience in both HR and accounting, Amanda will share actionable insights on how CPA firms can align their talent management practices with firm goals to drive performance, enhance retention, and foster a thriving workplace culture.
Session Objectives:
- Identify key strategies to align people and business goals – Participants will learn how to connect HR practices, leadership development, and team engagement with firm performance and profitability.
- Apply actionable tactics to improve talent retention and performance – Participants will gain practical tools to strengthen culture, reduce turnover, and develop high-performing teams within their CPA firm.
- Leverage leadership insights to drive measurable firm outcomes – Participants will understand how coaching, mentoring, and structured people strategies can directly impact client satisfaction, efficiency, and overall business results.
Presenter and Moderator Bios
Presenter: Amanda Duff, Founder & CEO, Now What HR
Amanda Duff is a Human Resources consultant and leadership coach with over 10 years of experience working in CPA and accounting firms prior to launching her consulting practice, Now What HR. She previously served as an HR Director, partnering closely with firm leadership on growth initiatives, mergers, leadership development, and complex people problems. Named a 2025 Business Woman of the Year by the San Diego Business Journal, Amanda now works with professional services organizations and non profits to strengthen leadership, improve retention, and build effective, sustainable workplaces.
