AICPA 2025 National Management of an Accounting Practice (MAP) Benchmarking Survey Results – Trends and Opportunities for Firms

This session will provide an in-depth look at the AICPA/PCPS 2025 National Management of an Accounting Practice (MAP) Survey results, highlighting key benchmarks and trends of various firm sizes. We’ll explore performance metrics across areas such as profitability, productivity, and talent, and discuss actionable insights to strengthen your firm’s strategy. The presentation is designed to help leaders interpret the data and compare themselves to peers, identify opportunities for improvement within their firms, and make informed decisions for future growth.

Learning Objectives

Present Survey Findings: Share detailed results from the survey on the top challenges public accounting firms face, categorized by firm size, to provide a clear understanding of the current landscape.

Identify Key Issues: Highlight specific issues unique to small, mid-sized, and large firms, helping participants recognize and understand the challenges relevant to their own organizations.

Analyze External Influences: Discuss the impact of economic, technological, and regulatory factors on the accounting profession, offering insights into how these trends affect firms of different sizes.

Provide Actionable Strategies: Equip participants with practical strategies and best practices to effectively address the identified challenges and improve firm performance.

Presenter and Moderator Bios

Presenter: Erin Hartman, CPA, Manager – Firm Services, AICPA

Erin joined the AICPA & CIMA’s Firm Services team as a manager in July 2021, with 15+ years of experience in both public accounting and business & industry. She began her career as an auditor with EY and has Big 4, regional and small firm experience. She has served as the Controller at a regional advertising agency and a K-12 private school and most recently was a Tax Manager with RSM. Erin currently manages PCPS networking groups, pipeline initiatives, the business model transformation project, benchmarking surveys, and relationships with state societies. Erin graduated from Meredith College and North Carolina State University’s Master of Accountancy program. She works out of the Durham, NC office and calls Eastern NC home.