AICPA 2025 National Management of an Accounting Practice (MAP) Benchmarking Survey Results – Trends and Opportunities for Firms

This session will provide an in-depth look at the AICPA/PCPS 2025 National Management of an Accounting Practice (MAP) Survey results, highlighting key benchmarks and trends of various firm sizes. We’ll explore performance metrics across areas such as profitability, productivity, and talent, and discuss actionable insights to strengthen your firm’s strategy. The presentation is designed to help leaders interpret the data and compare themselves to peers, identify opportunities for improvement within their firms, and make informed decisions for future growth.

Learning Objectives

Present Survey Findings: Share detailed results from the survey on the top challenges public accounting firms face, categorized by firm size, to provide a clear understanding of the current landscape.

Identify Key Issues: Highlight specific issues unique to small, mid-sized, and large firms, helping participants recognize and understand the challenges relevant to their own organizations.

Analyze External Influences: Discuss the impact of economic, technological, and regulatory factors on the accounting profession, offering insights into how these trends affect firms of different sizes.

Provide Actionable Strategies: Equip participants with practical strategies and best practices to effectively address the identified challenges and improve firm performance.

Presenter and Moderator Bios

Presenter: Erin Hartman, CPA, Senior Manager – Firm Services, AICPA

Erin Hartman is a Senior Manager of Firm Services at the AICPA, where she oversees relationships with G400 firms, Firm Associations & Networks, and state societies. She also leads PCPS networking groups, the business model transformation project, and the MAP benchmarking survey.

Since joining the Firm Services Team in July 2021, Erin has leveraged her extensive background in both public and private accounting. Her career began as an auditor at EY, spanning experiences from a Big 4 firm to smaller practices. She has served as a Controller at a regional advertising agency, Director of Finance at a K-12 private school, and most recently, as a Tax Manager at a Top 10 firm before transitioning to the AICPA.

Erin is a licensed CPA in North Carolina, holding degrees from Meredith College and North Carolina State University’s Master of Accountancy program. She works out of the Durham, NC office and calls eastern North Carolina home.