The What, Why & How of Social Media Marketing

Date: Wednesday, February 24, 2010
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Sarah Johnson, Director of Consulting Services with PDI Global, Inc.
Objective(s):
Attendees will walk away with an understanding of what Social Media is, the value it can bring to their firms and how other firms are using it effectively.
Field of Study: Marketing
Program Level: Basic/Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

NOTE: PODcast – Does NOT contain the full 4 minute YouTube video – only audio.

It’s no secret that social media is the hottest topic next to the recession. From Dell to your local retailer, companies have begun using social media to increase their awareness, build relationships, and drive growth.

As professional service companies, we too have an enormous opportunity to leverage social media to help drive growth for our firms. Whether you know nothing about social media marketing or are a seasoned user of social media, you will learn what you need to know about social media and how to get your firm up and running.

Highlights of the presentation will include:
• What is Social Media Marketing and Why is it so important
• How to use Social Media to drive growth
• What you don’t protect can hurt you (privacy policies and guidelines)

Presenter and Moderator Bios
A highly accomplished marketing professional with a passion for success, Sarah Johnson excels in advising CPA, law and other professional service firms on ways to realize more of their profit potential. Sarah provides practical insight and advice learned from experience as a marketing director for a Chicago based accounting firm and from working with clients across the country.

Having worked with local, regional and national firms, Sarah’s strengths include a keen understanding of how professional service firms operate and what it takes to move them to the next level. She has a proven ability to help firm leaders clarify their vision, set actionable goals and most important motivate and manage the changes required to achieve them. Sarah is ready to help firms advance with these and other success-building services:

• Marketing audits
• Outsourced marketing
• Website Development
• Social Media Planning and Implementation
• Cross-selling
• Referral development and maximization
• Sales and business development strategy & coaching
• Recruiting marketing and business development professionals
• Marketing 101 training programs
• And more…

An accomplished speaker, Sarah has spoken regularly at the Association for Accounting Marketing chapter meetings, IOMA, CPA Association Meetings, Board meetings, Legal Marketing Association meetings, the Association for Accounting Administrators, and more. She has also been featured in Accounting Today, CPA Society publications, and Practical Accountant.

When she’s not marketing, Sarah enjoys training for triathlons. She has completed a total of 4 triathlons and is currently training for several more this year. To help fuel her training, she enjoys exploring new cuisine and food and cooking at home for her friends and family.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

• All programs are delivered using the Zoom platform.
• Confirmations will include log-in instructions.
• Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
• All registrants will receive a link to the webinar’s recording by email within 48 business hours of event’s conclusion.
• There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for webinars. If a registrant is unable to participate in the webinar and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future webinar. Alert the CPAFMA staff member monitoring the webinar if technical difficulties are encountered and technical support will be provided to eliminate problems with future webinars.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the webinar recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA webinars or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.