The Modern CPA Firm Hiring Playbook: Attract, Interview, and Hire Better Talent

Date: Wednesday, August 12, 2026
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter: Kayla Schaller-Greenwood, VP Operations, Workforce Solutions
Moderator:
Objective(s):
1. Understand importance of your firm’s employee value proposition (EVP) to better position as an employer of choice
2. Differentiate strategies for engaging active vs. passive candidates in a competitive talent market
3. Design a more efficient and consistent hiring process
4. Learn why to leverage automation tools to improve efficiency, candidate experience, and overall recruiting effectiveness
Field of Study: Personnel/Human Resources
Program Level: Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.

Course Description

In today’s competitive talent market, CPA firms need a more intentional approach to attracting and securing the right talent. This session will walk through how to position your firm as an employer of choice by strengthening your employee value proposition (EVP), improving candidate experience, and building a more effective and efficient hiring process. We will cover how to engage both active and passive candidates, implement interview best practices, navigate key legal and compliance considerations, and leverage tools like ATS platforms and automation to streamline recruiting and hiring outcomes. Attendees will leave with practical, actionable strategies to elevate their firm’s approach to hiring.

Presenter and Moderator Bios

Presenter: Kayla Schaller-Greenwood, VP Operations, Workforce Solutions

Kayla Schaller-Greenwood is the VP of Operations at Workforce Solutions, an HR consulting and recruiting firm affiliated with MBE CPAs. With over a decade of HR experience, she specializes in building practical, compliance-focused HR infrastructure for small to mid-sized organizations, particularly within accounting and professional services. Kayla works closely with CPA firms on recruiting strategy, HR operations, and talent development, and regularly speaks on HR trends impacting the profession.

Cost
$40.00 for CPAFMA Members / $80.00 for Non-Members / Free for PAFMs

  Online Registration

This webinar is part of the following series:

2026 CPAFMA HR Series

The accounting profession is experiencing rapid change, creating new challenges—and opportunities—for firms seeking to attract, develop, and retain top talent. The 2026 CPAFMA HR Series is designed to help firm leaders, HR professionals, and operations teams navigate today's evolving workforce landscape with confidence.

Across three engaging webinars, participants will explore the key trends shaping the profession, learn how to develop and engage future-ready employees, and gain practical strategies for recruiting and hiring exceptional talent in a competitive market. Whether your focus is workforce planning, leadership development, employee engagement, or talent acquisition, this series will provide actionable insights to help your firm build a stronger, more resilient team for the future.

Across the series, attendees will:

• Recognize emerging workforce and talent trends impacting accounting firms and identify strategies to respond effectively.
• Develop approaches for upskilling employees, creating meaningful career paths, and improving engagement and retention.
• Strengthen recruiting and hiring practices to attract, assess, and secure top talent in a competitive market.
• Build a comprehensive talent strategy that supports firm growth, succession planning, and long-term organizational success.

Catch It On-Demand
Registered for the series but have a conflict with a date? All that register and will receive links to view the webinars on-demand, so that you can still have access to all content, even if you miss one of the live broadcasts. Replays are available for all sessions even if you purchased the series after the date of the live broadcast.

 

The entire series can be purchased at a discount for:
$80.00 for Members / $160.00 for Non-Members / Free for PAFMS

  Entire Series Online Registration

Delivery System

• All programs are delivered using the Zoom platform.
• Confirmations will include log-in instructions.
• Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
• All registrants will receive a link to the webinar’s recording by email within 48 business hours of event’s conclusion.
• There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for webinars. If a registrant is unable to participate in the webinar and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future webinar. Alert the CPAFMA staff member monitoring the webinar if technical difficulties are encountered and technical support will be provided to eliminate problems with future webinars.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the webinar recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA webinars or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.