Aligning People Strategies with Firm Goals: A Path to Enhanced Performance

Date: Wednesday, March 4, 2026
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter: Amanda Duff, Founder & CEO, Now What HR
Moderator:
Field of Study: Personnel/Human Resources
Program Level: Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.

Course Description

Description

In this session, Amanda Duff, SPHR, SHRM-CP, will delve into the critical intersection of people strategies and business objectives. Drawing from her extensive experience in both HR and accounting, Amanda will share actionable insights on how CPA firms can align their talent management practices with firm goals to drive performance, enhance retention, and foster a thriving workplace culture.

Session Objectives:

  1. Identify key strategies to align people and business goals – Participants will learn how to connect HR practices, leadership development, and team engagement with firm performance and profitability.
  2. Apply actionable tactics to improve talent retention and performance – Participants will gain practical tools to strengthen culture, reduce turnover, and develop high-performing teams within their CPA firm.
  3. Leverage leadership insights to drive measurable firm outcomes – Participants will understand how coaching, mentoring, and structured people strategies can directly impact client satisfaction, efficiency, and overall business results.

Presenter and Moderator Bios

Presenter: Amanda Duff, Founder & CEO, Now What HR

Amanda Duff is a Human Resources consultant and leadership coach with over 10 years of experience working in CPA and accounting firms prior to launching her consulting practice, Now What HR. She previously served as an HR Director, partnering closely with firm leadership on growth initiatives, mergers, leadership development, and complex people problems. Named a 2025 Business Woman of the Year by the San Diego Business Journal, Amanda now works with professional services organizations and non profits to strengthen leadership, improve retention, and build effective, sustainable workplaces.  

Cost
$35.00 for CPAFMA Members / $80.00 for Non-Members / Free for PAFMs

  Online Registration

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the webinar’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for webinars. If a registrant is unable to participate in the webinar and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future webinar. Alert the CPAFMA staff member monitoring the webinar if technical difficulties are encountered and technical support will be provided to eliminate problems with future webinars.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the webinar recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA webinars or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.

What is an CPAFMA webinar?
An CPAFMA webinar is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA webinar?
Your webinar will have one or more speakers who are recognized experts on the topic. Webinars typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Webinars qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA webinars?

Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA webinars are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.

CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for webinar. PCPS members should indicate their membership when registering.