Business Development For Non-Selling Professionals: Maximizing Efficiency and Effectiveness to Attract Ideal Clients
Date: Wednesday, February 11, 2026Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter: Chris Cocca, CEO, Strategic Sales Solutions
Moderator:
Field of Study: Business Management & Organization
Program Level: Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based
No advanced preparation or prerequisites are required for this course.
Course Description
This session is designed for firm partners, directors and managers who want to improve balance between business development and delivery of client work. This will be an interactive session that engages the audience and provides practical tips and best practices that can be easily implemented. The outcome of the session will be to help participants be more efficient and effective with limited business development time.
Learning Objectives:
1. Describe how to coach and develop your team to be more efficient and more effective with time spent on business development
2. Recognize how to identify your firm’s “Rainmakers” at all levels so that you can empower them to help you grow
3. Explain how Business Development KPIs can be developed and used in a CRM to drive visibility and accountability
4. Identify the core elements of a business development process for CPA firms
5. Discover simple technology tips, including AI to help maximize business development time
Presenter and Moderator Bios
Presenter: Chris Cocca, CEO, Strategic Sales Solutions
Chris Cocca is a fractional sales leader who specializes in building a foundation for sustained revenue growth for small and mid-sized businesses. With a unique background as a former CPA and deep experience in accounting and finance, Chris brings more than 25 years of sales leadership experience, including 17 years with PepsiCo. He is known for helping business owners create repeatable sales processes, develop effective sales strategies, and improve sales team capability and execution. A member of Sales Xceleration and a four-time President’s Club award winner as a top U.S. Advisor, Chris is also a Vistage speaker. He is passionate about making a difference in his community and helping business owners realize their goals and long-term vision.
Cost$35.00 for CPAFMA Members / $80.00 for Non-Members / Free for PAFMs
Delivery System
- All programs are delivered using the Zoom platform.
- Confirmations will include log-in instructions.
- Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
- All registrants will receive a link to the webinar’s recording by email within 48 business hours of event’s conclusion.
- There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.
Registration
All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.
Refund Policy
CPAFMA will not issue refunds for webinars. If a registrant is unable to participate in the webinar and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future webinar. Alert the CPAFMA staff member monitoring the webinar if technical difficulties are encountered and technical support will be provided to eliminate problems with future webinars.
Additional Information
Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the webinar recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.
For more information regarding CPAFMA webinars or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.
What is an CPAFMA webinar?
An CPAFMA webinar is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.
Note that high-speed Internet access is not mandatory.
Who presents at an CPAFMA webinar?
Your webinar will have one or more speakers who are recognized experts on the topic. Webinars typically include a Q&A session; you can ask questions by audio or chat options.
CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
Webinars qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.
Why CPAFMA webinars?
Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.
Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.
Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.
Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.
Affordable.
CPAFMA webinars are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.
CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for webinar. PCPS members should indicate their membership when registering.