Synergy in Action: How Marketing & HR Can Collaboratively Elevate Firm Branding

Date: Wednesday, November 29, 2023
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter: Apoorv Dwivedi, PMP CIP, President & Strategic Marketing Advisor, FIXYR
- Understand the role of traditional marketing-led branding and employer branding in modern accounting firms.
- Learn best practices for fostering effective collaboration between Marketing and HR departments, ensuring that both teams work in tandem to project a unified brand image.
- Delve into strategies that leverage strong employer branding to attract and retain quality talent, enhancing the firm's competitive edge.
- Understand the role of employees as brand ambassadors and discover techniques to empower them to positively influence the firm's market reputation.
- Gain insights into tools and metrics to evaluate the success of your employer branding initiatives and their direct impact on marketing outcomes and overall firm growth.
Field of Study: Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

In the world of accounting, a firm's reputation - aka brand - is paramount. However branding is no longer solely the responsibility of the Marketing department; the experiences and voices of your employees play an equally pivotal role. Dive into creating powerful synergy between your Marketing and HR departments. A robust employer brand not only elevates your market presence but also attracts quality talent, ensuring your firm's continued growth and success. Recognize how seamlessly employer branding complements marketing efforts, creating a holistic image that resonates both internally and externally. Discover actionable strategies to harness this collaboration, amplifying both your firm's employer branding, and market positioning in the process.

Presenter and Moderator Bios

Presenter: Apoorv Dwivedi, PMP CIP, President & Strategic Marketing Advisor, FIXYR

Apoorv Dwivedi is that rare marketer that’s been in the trenches and understands what businesses really need. With 20+ years senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40 million in marketing spend, had P&L responsibility and was responsible for recruiting, leading and coaching over 200 marketers, research analysts, communications professionals and business development staff. He has developed and delivered over 50 speaking engagements and workshops across North America.

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$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.


All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or