Talent Attraction and Retention in Crisis: 6 Strategies to Respond

Date: Tuesday, June 28, 2022
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter: Lee Frederiksen, Ph.D., Managing Partner, Hinge Marketing
Objective: -Learn about the catalyst for this trend
-Hear what research is telling us about this phenomenon
-Receive examples of how firms are addressing it, and which strategies are most effective
-Explore tips and techniques that you can apply immediately
Field of Study: Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

In the United States alone, an average of 4 million employees have been leaving their jobs since April of 2021. Today’s unemployment rate is hitting 3.6%. Professional services firms like CPA firms have been hit the hardest, worsening a decade-long talent shortage. What is driving this disruptive and costly trend? How can firms and their management fix the issues it is creating? Lee Frederiksen will share the results of Hinge Research Institute’s latest research insights and explore what is working—and what is not—in today’s talent acquisition, retention, development, and management environment. He will discuss the catalyst for this trend, what research is telling us about this phenomenon, provide examples of how firms are addressing it, and which strategies are most effective and share tips and techniques that you can apply immediately.

Presenter and Moderator Bios

Presenter: Lee Frederiksen, Ph.D., Managing Partner, Hinge Marketing

Lee Frederiksen wears the boots at Hinge, leading the firm’s unprecedented research initiative to understand how high-growth firms approach marketing. “I find it very rewarding to apply a research-based approach to the marketing of professional services firms, a field that had never been approached with the level of rigor I think it required. It’s exciting to be one of the pioneers conducting research in how organizations in this field grow and become more successful.” With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms (yes, once upon a time there were 8). Then he became an entrepreneur and never looked back. Lee has focused his career on helping businesses grow. Building on his experience and a deep interest in human behavior and business strategy he explains that he uses his psychology degree every day! Lee has written and co-authored numerous books based on his research, including The Visible Expert®, Online Marketing for Professional Services, Spiraling Up and Inside the Buyer’s Brain. He also revised the latest edition of Marketing Professional Services. He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur and Advertising Age. As a Visible Expert in the industry, Lee has lectured around the globe on strategy, marketing and organizational management.

$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.


All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.