Managing Talent in An Uncertain Economy

Date: Thursday, May 28, 2020
Time: 11:00 AM ET / 10:00 AM CT / 09:00 AM MT / 08:00 AM PT [Prevailing Time]
Presenter(s): Jennifer Wilson and Renee Moelders, ConvergenceCoaching, LLC
Objective(s):
Attend this session to explore various methods for managing your firm in a down economy to protect your firm while locking your high-potential team members in for the long-term.
Field of Study: Personnel / Human Resources
Program Level: Basic
CPE Credit: 1.5 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course. The recording will only be available to those registered for the live session.

Course Description

Given the current economic uncertainty resulting from the COVID-19 Crisis, some firms are concerned about a revenue dip leading to cash flow issues and the need to reduce expenses to maintain the long-term health and well-being of the firm. The current shift in the economy requires a pivot in your talent management strategies to protect the firm’s bottom line; additionally, it is paramount to ensure your efforts over the last few years to cultivate trust, engagement, motivation and retention aren’t undone by your actions or the tone of leadership during this challenging period. Attend this session to explore various methods for managing your firm in a down economy to protect your firm while locking your high-potential team members in for the long-term. Together we’ll discuss strategies to:

• Establish agreed-upon core talent commitment at the senior leadership level to guide your talent-related decisions
• Evaluate a variety of right-sizing options including reducing partner draws, eliminating bonuses, hour and pay reductions, furloughs and layoffs
• Identify the programs to keep investing in versus the programs you’ll need to pause or defer • Create communications around your staffing changes that leave remaining team members confident about the firm’s future
• Retain your 9-box super stars despite the uncertainty and the changes you are undergoing
• Enroll your team in supporting the firm’s financial performance, highlighting specific things they can do to ensure a financial turnaround

Leave this session prepared to manage any upcoming expense reductions in a motivating and engaging manner!

This session recording will only be available for registered attendees for the session. It will not be available for purchase as a podcast after the session.

Presenter and Moderator Bios
Jennifer Wilson is co-founder and partner of ConvergenceCoaching, LLC, a national consulting firm that helps leaders achieve success. Named as one of Accounting Today’s 100 Most Influential People in Accounting, INSIDE Public Accounting’s Top 10 Most Recommended Consultants, and Practicing CPA’s Top 25 Thought Leaders and Top 25 Most Powerful Women in Accounting, Jennifer is an experienced change agent who has worked in both public accounting and industry. She is a frequent speaker, writer and thought leader on topics related to leadership, the rise of the next generation and managing change within the CPA profession.

Renee Moelders is a Partner with ConvergenceCoaching, LLC. She enjoys leading her clients and coachees to new possibilities in their work and life. The many years of experience she brings to her role comes from working with CPA Firms around the country as a Firm Administrator. Renee is a frequent speaker and writer on topics impacting CPA firm leaders and offers practical strategies for improvement and change.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.

What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?
Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org. 

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.

CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for MAPCasts. PCPS members should indicate their membership when registering.