Building a Better Marketing Budget: How Much to Spend and What to Spend it On

Date: Wednesday, May 15, 2019
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Lee Frederiksen Ph.D, Hinge Marketing
Objective(s):
1. Learn how high-growth and average-growth accounting firms budget marketing expenses
2. Learn which marketing techniques are more effective for accounting firms
3. Benchmark you firm's marketing budget against high-growth and average-growth firms
Field of Study: Communication & Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
  Order Podcast

Course Description

By leveraging original research on how accounting firms budget for marketing, presenter Lee Frederiksen Ph.D. will uncover insights help webinar attendees benchmark their marketing budgets against high-growth and average-growth firms and provide guidance on building an effective marketing budget.

Presenter and Moderator Bios
Lee Frederiksen is an award-winning marketer, Visible Expert®, and renowned business strategist
who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a
marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology
and his entrepreneurial experience as CEO of three successful firms to help clients achieve high
growth and profitability. Lee’s breakthrough research on marketing and business growth has made him a recognized name in the marketing industry, and he has been quoted in a number of mainstream publications, including Fortune, The New York Times, USA Today, The Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and professional journals. His research also forms the basis for his 6 highly acclaimed books on the topics of organizational growth, marketing, and business strategy. Lee regularly speaks at business and marketing events around the country, including Business Forums International, the American Marketing Association, the Interactive Marketing Association, and the Association of Accounting Marketing. When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Lee at his home in McLean, Virginia, pursuing his interest in hot rods or watching movies with his wife, Candace.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.