.CPA Domains Available for Firms to Reserve Now
To move to the CPA restricted domain, the firm will transition from using their current .com address to a .cpa address, but this will help the firm in the long run by minimizing threats from fraudulent .com websites and will allow .cpa firms to be able to take advantage of future security protocols for top level domains, further building trust. Firms will also be protected against “cybersquatters” that reserve the most common .com names (and try to sell them at a premium) as the AICPA will vet and only authorize proven CPA entities. Firms that currently have CPA as part of their domain name will have a more relevant and possibly shorter address which may further increase the firm’s brand as the CPA extension will be featured. For example SmithJonesCPAs would become SmithJones.cpa and their employee email addresses would be: email@example.com. Firms can continue to hold their .com domain and forward emails/web queries to their new .cpa domain as long as they keep their registration current. According to CPA.com: “another benefit to trust and security is the brand benefits that firms will see with their .cpa domain transition. With an entry into the exclusive club of verified firms, firms (especially small firms) will have the competitive edge as they seek to serve new clients. Additionally, there are other marketing benefits of having a stronger online brand presence with .cpa domain which include being able to be found more easily online by your clients and prospects.”
The cost for a firm to reserve their .cpa domain is approximately $195. To find out more and register your firm during the early registration period, visit https://domains.cpa.com with .cpa domains being reserved beginning September 1, 2020 and awarded November 1, 2020!
Roman H. Kepczyk, CPA.CITP, CGMA is Director of Firm Technology Strategy for Right Networks and partners exclusively with accounting firms on production automation, application optimization, and practice transformation. He has been named consistently listed as one of INSIDE Public Accounting’s Most Recommenced Consultants, Accounting Today’s Top 100 Most Influential People, and CPA Practice Advisor’s Top Thought Leader. He is also a PAFM and an Advisory Board Member to CPAFMA.