Show Employees and Clients You Care - And Generate More Business in the Process!

Date: Thursday, November 29, 2007
Time: 10:00 AM ET / 09:00 AM CT / 08:00 AM MT / 07:00 AM PT [Prevailing Time]
Presenter(s): Linda Pappajohn, Principal, Director of HR Consulting Services, Santora CPA Group
Objective(s):
To demonstrate a fun, easy to use system to help you improve employee and client retention, obtain more referrals and expand your business. This is for anyone with HR or marketing responsibilities. You'll discover an easy to use web-based system to help you make employees, clients and referral sources feel good and remember you and your firm.
Field of Study: Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

Join Linda as she shows you how to: •Be the first your clients or referral sources think of •Teach accountants a comfortable 'feel-good' way to market themselves •Keep in touch with people you meet at networking events or on-campus recruiting events •Let employees and clients know you notice and appreciate them •Create personal notes that make you really stand out.

Learn how to use a web-based system to create customized personal cards - the real pen and ink ones -in your handwriting and your signature - from your computer in seconds. You can even add digital photos with captions, firm logos and business cards. The web service prints the cards, stuffs it, seals it and mails it with a first class postage stamp. The possibility of making someone's day with a personal note or card that arrives in the US Mail are endless! Like having a high-end card shop right at your desk, 24/7!

Come see a demo on how to make people (employees, clients, referral sources - anyone) feel good! It's fun and easy and the cost isn't bad either!

Presenter and Moderator Bios
Linda Pappajohn, a Principal with Santora CPA Group in Newark, DE is the Director of the firm's HR Consulting Division which she started eight years ago. Prior to that she was the Firm Administrator for 12 years - getting involved in anything the firm needed - including developing marketing plans and training for accountants and creating firm culture changes.

Linda provides consulting services to clients in many industries on a wide variety of HR matters. These include employee handbooks, HR advice, HR reviews and lots of training programs that get people involved and connected. One of her objectives is to help companies develop ways employees can be effective at their jobs but still have fun and love what they do.

She is a graduate of Merrimack College in North Andover, MA with a bachelor's degree in Accounting. She was the national president of the Association for Accounting Administration and the recipient of the Firm Administrator of the Year Award (currently the A.C.E. award.) Over the years she has been a frequent speaker at AICPA, AAA and other accounting industry conferences and has been published in The Journal of Acocuntancy. She also wrote the AICPA's MAP Handbook chapter on Compensation and Benefits.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

• All programs are delivered using the Zoom platform.
• Confirmations will include log-in instructions.
• Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
• All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
• There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.