Loyalty: The Real Engine of Growth

Date: Monday, September 12, 2011
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Lesley Boucher
Objective(s):
This interactive session will highlight practical ways for businesses of all sizes to:

1. Differentiate themselves from their competitors by focusing on loyalty
2. Effectively increase sales & revenues
3. Offer greater value to their desired markets
4. Motivate themselves to achieve and sustain even greater business results
Field of Study: Management Advisory Services
Program Level: Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

Think for a moment how hard you have to work to earn the right to do business with each customer. It only stands to reason that retaining existing customers should be one of the top priorities in every business. What are you doing to develop customer loyalty that keeps your competitors up at night? How do you know whether your customers are loyal, or just satisfied?

This interactive session will highlight practical ways for businesses of all sizes to:

1. Differentiate themselves from their competitors by focusing on loyalty
2. Effectively increase sales & revenues
3. Offer greater value to their desired markets
4. Motivate themselves to achieve and sustain even greater business results

Presenter and Moderator Bios
Lesley Boucher has over 25 years of business experience helping governments, non-profits, international organizations, and private sector companies meet their goals. She learned early in her career that regardless of how senior you become in an organization, one element of your job will remain the same – effectively mobilizing people to get the work done, and get it done well. Lesley loves working with leaders in organizations to do just that. During one particularly interesting incarnation, Lesley led a group of policy advisors in the Government of Canada’s Privy Council Office who were responsible for briefing the Prime Minister on a weekly basis for his Cabinet meetings, and developing the strategic advice necessary to ensure the government was executing on its commitments. It was there that she learned the critical importance of ensuring that the organizational vision is clear, strong and well understood and that everyone in the organization understands and is delivering what they need to do to ensure success.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

• All programs are delivered using the Zoom platform.
• Confirmations will include log-in instructions.
• Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
• All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
• There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.