The What, Why & How of Social Media Marketing

Date: Wednesday, February 24, 2010
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Sarah Johnson, Director of Consulting Services with PDI Global, Inc.
Objective(s):
Attendees will walk away with an understanding of what Social Media is, the value it can bring to their firms and how other firms are using it effectively.
Field of Study: Marketing
Program Level: Basic/Intermediate
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

NOTE: PODcast – Does NOT contain the full 4 minute YouTube video – only audio.

It’s no secret that social media is the hottest topic next to the recession. From Dell to your local retailer, companies have begun using social media to increase their awareness, build relationships, and drive growth.

As professional service companies, we too have an enormous opportunity to leverage social media to help drive growth for our firms. Whether you know nothing about social media marketing or are a seasoned user of social media, you will learn what you need to know about social media and how to get your firm up and running.

Highlights of the presentation will include:
• What is Social Media Marketing and Why is it so important
• How to use Social Media to drive growth
• What you don’t protect can hurt you (privacy policies and guidelines)

Presenter and Moderator Bios
A highly accomplished marketing professional with a passion for success, Sarah Johnson excels in advising CPA, law and other professional service firms on ways to realize more of their profit potential. Sarah provides practical insight and advice learned from experience as a marketing director for a Chicago based accounting firm and from working with clients across the country.

Having worked with local, regional and national firms, Sarah’s strengths include a keen understanding of how professional service firms operate and what it takes to move them to the next level. She has a proven ability to help firm leaders clarify their vision, set actionable goals and most important motivate and manage the changes required to achieve them. Sarah is ready to help firms advance with these and other success-building services:

• Marketing audits
• Outsourced marketing
• Website Development
• Social Media Planning and Implementation
• Cross-selling
• Referral development and maximization
• Sales and business development strategy & coaching
• Recruiting marketing and business development professionals
• Marketing 101 training programs
• And more…

An accomplished speaker, Sarah has spoken regularly at the Association for Accounting Marketing chapter meetings, IOMA, CPA Association Meetings, Board meetings, Legal Marketing Association meetings, the Association for Accounting Administrators, and more. She has also been featured in Accounting Today, CPA Society publications, and Practical Accountant.

When she’s not marketing, Sarah enjoys training for triathlons. She has completed a total of 4 triathlons and is currently training for several more this year. To help fuel her training, she enjoys exploring new cuisine and food and cooking at home for her friends and family.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.

What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?
Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org. 

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.

CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for MAPCasts. PCPS members should indicate their membership when registering.