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What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.

No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.

No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.

A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.

Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free.

Harnessing the Client Experience for Accounting Firm Growth - MAPCast

Date: Thursday, October 25, 2018
Time: 03:00 PM ET / 02:00 PM CT / 01:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter(s): Eric Gregg, Founder and CEO of Inavero
Objective: Join us for a peek behind the curtain at how accounting firms can establish a client survey initiative that measures the client experience, cultivates a culture of service excellence, and harnesses reputation for company growth.
Field of Study: Business Management & Organization
Program Level: Basic
CPE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
Fact: Common strategies for firm differentiation are falling short of what your prospective clients truly care about.

In 2018, the average buyer of accounting services reports that they care more about the experience that your clients have working with your firm than the cost, range of service offering, or even industry expertise that you may provide. So what steps can you take to demonstrate your firm's commitment to the client experience? And how can you leverage the quality of the service you provide to improve reputation and accelerate growth?

Join Eric Gregg, CEO and Founder Inavero, for a peek behind the curtain at how accounting firms can establish a client survey initiative that measures the client experience, cultivates a culture of service excellence, and harnesses reputation for company growth.

In this webinar, attendees will learn:
•A framework for measuring the client experience using Net Promoter® surveys
•Best practices for maximizing client satisfaction across the accounting firm relationship
•How to transform at-risk accounts into loyal ambassadors for your brand and client-facing team
•Opportunities to recognize internal service leaders and create a culture service excellence across the firm
•How to grow reputation in a way that generates new revenue opportunities

Presenter Bio(s)
Eric Gregg is the CEO and Founder of Inavero, a service quality research and client satisfaction survey provider based out of Portland, Oregon. Inavero helps accounting firms to leverage the Net Promoter(R) Score to measure the client experience, differentiate on service quality, and build online reputation. Eric brings more than a decade of experience in client satisfaction and service quality best practices for professional service firms, and delivers compelling narrative underwritten by industry research.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs


Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.