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What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 60-minute conference presented over the telephone and over the Internet. You can attend from any location that has telephone and Internet access. You pay just one registration fee for as many participants as you wish at each call/log-in location.

Note that high-speed Internet access is not mandatory – the system works with dial-up but you must have separate connections for the audio and video portions. You may use cell phones for the audio if you have only one connection.

Who presents at an CPAFMA MAPCast?

Your MAPCast will have one or more speakers who are recognized experts on the topic. Conferences typically include a Q&A session; you can ask questions by phone or instant messaging options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

MAPCasts with an HR focus have been approved for one recertification credit hour toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at

What does my registration include?

Your registration includes long-distance charges for the audio portion and log-in to the video presentation. Once logged in, all handouts are downloadable prior to the start of the MAPCast. MAPCasts also include one hour of CPE.



No wasted time. Get right to the heart of the matter in a 60-minute session designed to easily fit into your busy schedule.


No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your desk or conference room.


A telephone and computer are all the equipment you need. Just dial in and log-in to the system. That's it.

Ideal for multiple attendees.

Use a speakerphone and projector and invite as many people as you want to participate - at no extra cost to you.

CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars

Get Un-Stuck: Learn the “Tricks of the Trade” from a Life Coach - MAPCast

Date: Wednesday, October 24, 2018
Time: 11:15 AM ET / 10:15 AM CT / 09:15 AM MT / 08:15 AM PT [Prevailing Time]
Presenter(s): Lisa Tierney, CLSC, Tierney Coaching & Consulting, Inc.
Objective: By harnessing the methods professional coaching, you can assist yourself and others at the firm with improving morale by empowering staff, assisting your professionals with achieving their goals and ultimately increasing overall focus and productivity
Field of Study: Personal Development
Program Level: Basic
CPE Credit: 0.50 Credit Hour

No advanced preparation or prerequisites are required for this 30 minute course.

Course Description
Staying focused when you have an accounting practice to manage seems impossible at times! But without focus, you may be resolved to irregular and inconsistent efforts which are a waste of time, money and discouraging to all involved. Address what’s been long-missing from professional services: Accountability. The art/science of coaching fosters the necessary change agent that “un-sticks” professionals – enabling them to stop engaging in the long-term behavior or attitude that is clearly no longer serving them; conversely, it will enforce an ability to finally participate in a more favorable (or required) behavior that is desired but, for whatever reason, seems impossible to adapt or learn. This MAPCast will demonstrate successful tools and techniques that coaches use to keep CPAs focused and moving toward their goals. These will enhance all areas of business communication by clearly defining the critical parameter around any meaningful exchange or interaction – i.e. mindfulness.

Topics to be explored during this 30-minute session include:

• Establishing rapport
• Mirroring concerns/identifying issues
• Assessing conflict
• Identifying limiting beliefs and self-imposed obstacles
• Asking thought-provoking, open ended questions
• Active listening
• Moving from the problem toward the solution

By harnessing the methods professional coaching, you can assist yourself and others at the firm with improving morale by empowering staff, assisting your professionals with achieving their goals and ultimately increasing overall focus and productivity.

Presenter Bio(s)
Lisa Tierney, CLSC is an award-winning marketing consultant and a certified life strategies coach with nearly twenty years of experience in serving multi-partner professional services providers across the U.S. She has provided webinars, teleconferences, workshops and keynote presentations for such organizations as the Association for Accounting Marketing, the International Coach Federation, the PICPA, the CPA Firm Management Association, the Institute of Management Accountants, to name just a few. She is a member of the CPA Leadership Institute's Leadership Panel and an active member of the International Coach Federation. She has been published in numerous publications, including Accounting Today, Legal Intelligencer, and the Philadelphia Business Journal.

$12.00 for CPAFMA Members / $17.00 for Non-Members / Free for PAFMs

This mapcast is part of the following series:

Get Unstuck
This series is provided in partnership with Tierney Coaching & Consulting, Inc. What has got you stuck? What is holding you back from reaching your next goal? This series will focus on moving past some of the most common hurdles faced as a professional advances up the leadership chain. Each session will be 30 minutes long and will dive into a fast-paced, targeted discussion designed to give you take-aways you can start using immediately. • Get Un-Stuck: By Learning the Secret Behind CHANGE - 10/18/18 • Get Un-Stuck: Learn the “Tricks of the Trade” from a Life Coach - 10/24/18 • Get Un-Stuck: By Understanding Dynamics of Shareholder Groups - 10/30/18 • Get Un-Stuck: Start Closing the Gender Gap at your Firm - 11/7/18 • Get Un-Stuck: Overcome the Fear of Public Speaking - 11/12/18

The entire series can be purchased at a discount for:
$50.00 for Members / $70.00 for Non-Members / Free for PAFMS

Register Online

Delivery System

System requirements to use Adobe Connect:
Adobe Connect only requires that you have an internet connection, a web browser, and Adobe Flash Player version 10.1 or greater to attend a webinar. Adobe Connect supports nearly any operating system including Windows, Macintosh, Linux and Solaris, as well as the most widely used browsers including Internet Explorer, Firefox, Safari, and Chrome.