Where Social Media and Traditional Marketing Intersect (2hrs)

Date: Tuesday, July 19, 2011
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Michelle Golden
Objective(s):
Nearly all firms have websites, but it's not enough. To remain competitive, firms need to leverage the web to enhance their credibility and accelerate relationships. Solutions lie in understanding a little history, learning a few key points, and visualizing the intersection of what firms have known to work with the way social media can enhance those traditional techniques.
Field of Study: Communications & Social Environment
Program Level: Intermediate
CPE Credit: 2 Credit Hours
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

For firms interested in learning how social media are relevant and advantageous for professional service firms, Michelle illustrates where traditional marketing approaches and new media intersect. Whether you’re a small firm or large firm, it’s wise to create marketing strategies that are objective-specific versus tool-specific, so this session focuses on what today’s popular tools help firms achieve. Understand the concepts behind social media (SM) and the business development strategies they support. Get an overview of advantages and pitfalls in using LinkedIn, Facebook, Twitter, and the holy
grail of social media: blogs. Hear real results experienced by CPAs through their participation in SM and what it took on their part to achieve them. Discover if social media are a fit for you and, if so, which tool to try first.

Take-aways:
- See where traditional marketing approaches and new media intersect
- Understand how social media is advantageous to your business development
- Decide which tool suits you best: comparison of the four most business-relevant social media
- Hear what other CPAs are doing (examples)
- Tips for getting started

Presenter and Moderator Bios
Michelle Golden is an experienced business advisor with a deep knowledge of professional firm operations and dynamics. On the forefront of innovative practice management strategies, she is a senior fellow of VeraSage Institute, the think tank for advancing the professions. For her thought‐leadership, she’s named in Accounting Today among ten “Most Powerful Women in Accounting” (2009) and “Top 100 Most Influential People in Accounting” (2010).

She puts her keen observational skills and years of professional firm experience to work exclusively for CPA, consulting, wealth management, and law firms. Providing practice management counsel, she facilitates problem solving, leads strategic and marketing planning processes, and conducts 360 degree evaluations. As a Certified Professional Facilitator, she brings groups to paths of progress in a constructive manner.

Cost
$50.00 for CPAFMA Members / $80.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.