AAA MAPCast Mythbusting Social Media

Date: Thursday, April 28, 2011
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Michelle Golden
Objective(s):
Clear up common myths of corporate social media.
Field of Study: Social Environment
Program Level: Overview
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

Addresses the key concerns firms have about new media, and presents the business case for some social media use in practical ways. For firms that are either blocking social sites or have much trepidation about the use of them in their firms.

Presenter and Moderator Bios
Michelle is an experienced business advisor with a deep knowledge of professional firm operations and dynamics. On the forefront of innovative practice management strategies, she is a senior fellow of VeraSage Institute, the think tank for advancing the professions. For her thought‐leadership, she’s named in Accounting Today among ten “Most Powerful Women in Accounting” (2009) and “Top 100 Most Influential People in Accounting” (2010).

She puts her keen observational skills and years of professional firm experience to work exclusively for CPA, consulting, wealth management, and law firms. Providing practice management counsel, she facilitates problem solving, leads strategic and marketing planning processes, and conducts 360 degree evaluations. As a Certified Professional Facilitator, she brings groups to paths of progress in a constructive manner.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.