How to Create Amazing Marketing Content

Date: Tuesday, December 3, 2019
Time: 01:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT [Prevailing Time]
Presenter(s): Jamie Miller, CEO and Don Breckenridge, Partner - Marketing By Numbers
Objective(s):
In this webinar, we will show you step-by-step how to create and send amazing content with limited time and limited budget.
Field of Study: Communications and Marketing
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description

If you’re like most accounting firms, you’re struggling to stand out, better engage with clients and generate more revenue. Marketing plays a huge role, but sending amazing marketing content that your clients love can be daunting. In this webinar, we will show you step-by-step how to create and send amazing content with limited time and limited budget.

More specifically, you’ll learn:

• What types of marketing content you should be sending to prospects, clients and referral sources.

• How to easily organize and segment your contacts in order to send content they want to receive.

• How to brainstorm great ideas for content and create a content calendar.

• How to use educational content that uncovers client needs and drives revenue producing conversations.

• How to use video content to stand out and better engage your audience.

• Which third-party marketing tools and resources you can use to gain marketing super-powers.

Presenter and Moderator Bios
Jamie Miller is the CEO of Marketing by Numbers, a "Done for You" video marketing service exclusively for accounting firms. With over 15 years experience in sales and marketing, Jamie’s mission is to help accounting firms leverage amazing content, technology and marketing best practices to optimize client engagement and drive firm growth. Jamie’s specialties include Marketing Content, Email Marketing, Marketing Automation Technology and CRM.

Don Breckenridge is a serial entrepreneur and partner in Marketing by Numbers. Prior to Marketing by Numbers, Don was co-founder and CEO of Hatchbuck, a sales and marketing software platform specifically designed for small and mid-sized businesses. Hatchbuck helps thousands of businesses around the world manage their contacts, deliver email marketing campaigns and convert more prospects into customers. Don was also the co-founder and CEO of Sendouts, a software platform used by thousands of third-party recruiters to manage job openings, candidate resumes and the placement process. Don’s specialties include entrepreneurship, marketing, technology, software development and finance.

Cost
$25.00 for CPAFMA Members / $40.00 for Non-Members / Free for PAFMs

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the MAPCast’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.

Registration

All registration is done on-line with the names and email addresses of each individual guest. Log-in details will be emailed to all registrants approximately 1-2 days prior to each session.

Refund Policy

CPAFMA will not issue refunds for MAPCasts. If a registrant is unable to participate in the MAPCast and sends written notice to info@cpafma.org 48 hours prior to the session, a credit will be provided for a future MAPCast. Alert the CPAFMA staff member monitoring the MAPCast if technical difficulties are encountered and technical support will be provided to eliminate problems with future MAPCasts.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to show active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the MAPCast recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits.

For more information regarding CPAFMA MAPCasts or administrative policies such as complaint and refund, contact the CPAFMA Headquarters at 937-222-0030, or info@cpafma.org.

What is an CPAFMA MAPCast?
An CPAFMA MAPCast is a live, interactive 30 or 60-minute conference presented over the Internet. You can attend from any location that has Internet access from any device. You pay just one registration fee for as many participants as you wish at each location.

Note that high-speed Internet access is not mandatory.

Who presents at an CPAFMA MAPCast?
Your MAPCast will have one or more speakers who are recognized experts on the topic. MAPCasts typically include a Q&A session; you can ask questions by audio or chat options.

CPE Credits
CPAFMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

MAPCasts with an HR focus have been approved for recertification credit hours toward PHR and SPHR recertification through the Human Resources Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org. 

MAPCasts qualify for Public Accounting Firm Manager (PAFM) continuing education credit through the CPA Firm Management Association (CPAFMA). For more information about certification or recertification, please visit the PAFM section of this website.

Why CPAFMA MAPCasts?

Fast.
No wasted time. Get right to the heart of the matter in a 30 or 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your own device or conference room.

Easy.
A device with an Internet connection is all you need. If your device does not have sound capabilities, the ability to dial in from a telephone is available.

Ideal for multiple attendees.
Use a speakerphone and projector/monitor and invite as many people as you want to participate - at no extra cost to you.

Affordable.
CPAFMA MAPCasts are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars. PAFMs attend for free. PCPS members are able to register at the CPAFMA member rate.

CPAFMA has partnered with the AICPA PCPS to offer PCPS members the same member rate for MAPCasts. PCPS members should indicate their membership when registering.